Our values reflect those of a business started by a band of adventure seekers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility.
For us, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
Staying true to our core values during thirty-plus years in business has helped us create a company we’re proud to run and work for. And our focus on making the best products possible has brought us success.
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Discover the recent updates and product ranges from our team
- Billy Reid is Using Fashion and Music to Give Back to New Orleans - He partnered with the Trombone Shorty Foundation to help provide music education for kids.
- Taking 6 months off to travel and surf off the coast of Argentina - It was to fully enjoy and embrace this part of the journey. I knew I wanted to spend the rest of my life surfing the best spots in the world.